At present, the development of China wholesale towels industry has entered the era of brand success, with domestic demandgrowing circumstances, towel as a daily consumer goods, textile field is lucky, compared to other products such astextiles, bedding, cloth, carpet, curtains and other consumer durable goods, is a fast selling goods. In the face of the huge market potential and opportunities, to tens of thousands of towel enterprise how to grasp? Three 1 opportunities, home textile market value reached 650000000000, and also to the annual growth rate of high-speed growth of 30%. 2, Europe and the United States annual per capita consumption of 250 grams or more Chinese towel,only 50 grams, a huge potential for development. 3, China rapid economic development, consumer disposable income growing, increasingly obvious to diversification, home textile products personalized consumption. Three questions: 1, towel industry overall low technology, low value-added, low marketing means competition stage, notmany product quality reaches the national standard. 2, many consumers on the towel cognitive, also only stay in thelevel of daily cleaning, belong to low degree of concern products, the market needs of education and guidance. 3,home textile brand relying on dissemination of traditional advertising pull the brand image, the effect is increasingly obvious. In fact, we found from head to foot, almost to eat, use, drink, wear, basically have a strong brand to occupythe head, basically be Procter & Gamble six shampoo brands claimed, daily chemical products enterprises facemany, such as L'Oreal, Unilever, Shiseido and other
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multinational brand segmentation, until foot, Langsha socks,shoes, AOKANG shoes Belle scored, but everyone in every day use a towel, but still a relatively blank heights, there is no strong brand. But the towel is not a lack of comprehensive strength of the enterprise, such as the Vosges, Matt,Xiyingmen etc.. But the size of an enterprise does not mean to gain market advantage, reflect on the past China has been the introduction of high energy consumption, low value-added order trade model, independent innovation,intensive production, upgrading of the industrial chain is very necessary, especially the promotion of shaping thetowel brand, not only to enhance the added value, it is open the domestic and international market for weapons of mass destruction. According to the Shanghai Jin release consultation on towel industry overall analysis of trends,towel will have the change and development of larger in the following aspects: the representative in the existing towelenterprises, problems of varying degrees, all exist in brand building and operation as shown in the following figure,the comparison analysis about some towels, store brand: will become the main channel for high-end towel towel series products in addition to the original wholesale channel, supermarkets, department stores, as the main line totowel products set up shop in a market mode of operation, has become the trend of development. Terminal format will and underwear, socks goods stores sales mix. The demand for increasingly diversified, towels, innovation has become the key consumers no longer satisfied different towel clear requirements, pay more attention toenvironmental protection, health, fashion, decoration, personalized demand, therefore the towel industry will set up aproduct innovation of World War II, the key does not lie in the technological content of products is high, but that isclose to the consumers, to meet their special demand and way of life, for example, currently on the marketdevelopment in areas such as Wuhan towel toy sales unpopular, change the original product form, new requirements of development is the key to the towel. To towel bathrobe, Home Furnishing fabric clothes, beach bags, toys, leisure clothing will also become a new growth point in the market. Competition to enter the deeper, towel, competition from past price competition, product competition, advertising competition, brand competition stage, enter the terminalphase, the deeper service competition, and business model stage of the competition, who can integrate resourcesmaximum, especially modern retail business resources, and effectively with the target consumer group of building lasting in-depth communication, will form a strong competitiveness in the regional market and an important strategic market, effectively prevent the follow-up follow-up, lay the foundation for the occupation of the national market.Towel, incremental sales will be women on the towel needs and grades from the female market, far higher than themale and other consumers, but also is the main effect of household consumption and the buyers, who took the lead in the occupation of the market, won the female consumer groups at ease, who would decide not to their own marketposition in the China towel industry, at present grace and Vosges please the major suit star spokesman, character and style but grace can not make good use of Xu Jinglei's own intellectual independence, interaction and high-endwomen psychological demand, make the target consumers formed special want to have feelings, and the Vosgesalthough chose Lin Chiling as an endorsement, but true love, true pay close attention to her is the male consumer group, the investment benefit, "lewd" dealers have come, but for the target consumer group, especially the pulling effect, the female is questionable, because Lin Chiling atypical baby voice, not the female consumers really like. Do not believe you to ask your surrounding female friends. In fact, as a modern urban women, there are manyphysiological and psychological demands are not fully satisfied and catharsis, this is precisely the towel enterpriseinnovation, the source of occupation of the market, such as the depth of development, beauty towel lovely of towelother would be the group's favorite. For many have not put energy into the domestic market towel enterprise, it mountain of stone, jade, avoid taking other people's
